Topps and VeeFriends have joined forces to create a buzz in the non-sports trading card market with the launch of a fresh line of Topps Chrome cards. This dynamic partnership, occurring at New York Comic Con from October 17-20, brings a unique twist to traditional trading cards by featuring the captivating characters of VeeFriends, crafted by the renowned entrepreneur Gary Vaynerchuk.
VeeFriends, a brand that has gained popularity for its distinct characters and empowering messages, aims to inspire kindness, accountability, and growth among its followers. These beloved characters will now grace the surfaces of Topps Chrome cards, marking the beginning of a multi-year collaboration that promises to captivate audiences. Attendees at New York Comic Con will have the exclusive opportunity to snag free promo cards at the VeeFriends booth (#1217) on the event’s opening day, October 17.
This collaboration is not Vaynerchuk’s first dance with Fanatics. In 2021, VeeFriends collaborated with Fanatics’ brand zerocool to unveil the initial VeeFriends trading cards. Now, with Topps on board, the brand is set to make an even bigger splash with its new line of Chrome cards, spotlighting fan-favorite characters like Notorious Ninja and Patient Panda.
The strategic partnership between VeeFriends and Topps aligns with Topps’ mission to venture into the non-sports card market and engage with a fresh wave of collectors. Kelvin Smith, Senior Vice President of Global Licensing and Partnerships at Fanatics Collectibles, shares his excitement about the venture, emphasizing the shared goal of enhancing the fan and collector experience. The collaboration with VeeFriends adds a layer of innovation and credibility to both brands, promising a thrilling journey ahead for fans and collectors alike.
With 283 unique characters under its belt, VeeFriends places a significant focus on community-building through various mediums like stories, games, events, and collectibles. The partnership with Topps presents an exciting opportunity to expand the reach of VeeFriends and connect with a broader audience. Andy Krainak, President of VeeFriends, envisions this collaboration as a means to introduce VeeFriends characters to kids and families through diverse mediums like trading cards, comics, and animations, fostering a captivating storytelling experience in the trading card space. This move not only strengthens the brand of VeeFriends but also propels Topps into the realm of innovative storytelling and collectibles.
The launch at New York Comic Con serves as a strategic platform to unveil VeeFriends to a diverse audience that may not be exclusively focused on sports cards. The universal appeal of VeeFriends’ characters, animations, and collectibles makes it a perfect fit for fans of all ages, ensuring a memorable debut at this exciting event. As VeeFriends and Topps prepare to make their mark at New York Comic Con, the excitement and anticipation among the fan community continue to grow.
For Topps, the collaboration with VeeFriends represents a significant move in expanding its presence in the non-sports trading card market. Building on recent partnerships with entertainment giants like Disney, Marvel, and Lucasfilm, Topps is committed to exploring new horizons in the world of entertainment-focused cards. Kelvin Smith envisions a promising future for Topps in the non-sports card category, hinting at more groundbreaking developments to come in this space.
As Topps navigates a path of innovation and growth, the partnership with VeeFriends reinforces the company’s dedication to captivating a new generation of collectors. By combining forces at New York Comic Con, the VeeFriends-Topps Chrome lineup is set to dazzle fans, kids, and collectors, ushering in a new era of excitement and connection in the trading card universe. This partnership not only injects fresh energy into the trading card realm but also positions VeeFriends as a prominent player in the collectibles domain, offering fans an immersive experience with their cherished characters.