The American sports merchandise giant Fanatics is set to crank up the volume on their nationwide event scheduling. What’s the soundtrack to this touring extravaganza? A fusion of fan devotion, pop culture, and prized collections. Alongside this, notable trading card industry heavyweight, Topps, is revving its promotional engine, shifting gear towards engaging and rewarding collectors in refreshing ways.
Fanatics is moving its show on the road, across the U.S. The event list so far includes the highly anticipated FanaticsFest at New York City’s Javits Center on August 16-18. For a packed three-day schedule, this spellbinding venue will morph into a sports enthusiast’s ideal playground, presenting a glorious mashup of fandom, culture and cherished collections.
Yet, Fanatics isn’t limiting its spectacle to the Big Apple. Its festivities are slated to paint other cities in the USA with splashes of fan fervor. Expect a collectibles-heavy spree to take over Orlando, FL from November 1-3. In addition, a cozy gathering is in the works on September 28-29 at Pittsburgh’s PNC Park, where local athletes are anticipated to render exclusive autograph sessions.
And the feast doesn’t stop here. Fanatics plans to further invigorate its lineup with a medley of other events. Large-scale gatherings, regional shows, particular stadium events and collaborations with sports leagues during key events such as drafts are all on the blueprint. Details regarding these exciting prospects will be unwrapped gradually, much like coveted collectibles from a freshly opened pack.
On the other stage, Topps is tuning its promotional setlist to the rhythm of elegance and engagement. Aligning neatly with its industry stature, the company’s upcoming acts promise absorbing activities for collectors. The Trading Card Day makes a comeback on August 3, benevolently distributing free exclusive packs at hobby shops. The much-loved MVP Buyback initiative is also making a return this Fall, offering store credit in exchange for trading cards featuring recent MLB MVPs.
Following the overwhelming acclaim of last year’s Hobby Rip Night, which pumped up sales by a staggering 18% for 409 participating stores, Topps has greenlit the sequel for September 14. Furthermore, Topps is adding a fresh beat to its promotional playlist with the debut of the Hobby Break Night on December 14. This digital gathering grandstands live case, box, and pack openings, augmented by celebrity guests and giveaways.
Both Fanatics and Topps are on a mission to orchestrate events that stir the sports enthusiasm soup while celebrating and rewarding collecting. As the drumroll echoes louder, fans and collectors alike can anticipate an immersive and rewarding ride into the realms of their hobbies. With Fanatics revolutionising their event offerings and Topps boldly remodelling their promotions, enthusiasts are in for a season packed with pure sports delight.