Fanatics Collectibles has teamed up with Fanatics Live to launch a unique program called ‘The Ten’ that aims to reward collectors for finding and showcasing the top 10 sports cards in the market. Inspired by popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted,” ‘The Ten’ features a monthly rotation of cards, chosen for their popularity and rarity. Collectors who manage to pull one of these cards on the Fanatics Live app will be awarded a whopping $10,000 in Fanatics Live credit.
The inaugural list of ‘The Ten’ includes a diverse range of cards from legendary athletes like Tom Brady and Steph Curry to rising stars such as Corbin Carroll, Anthony Volpe, Luka Doncic, and Chet Holmgren. These cards come from renowned brands like Panini, Upper Deck, Topps, and Bowman, ensuring a wide selection for collectors to chase after.
James Kollar, senior director of marketing at Fanatics Live, expressed his excitement about the program, stating that it aims to enhance the collecting experience and give back to collectors and the hobby. By involving the Fanatics Live participants and the collecting community in the monthly card selections, ‘The Ten’ encourages community engagement and offers collectors a platform to showcase their finds.
In addition to rewarding collectors, ‘The Ten’ also serves as a promotional tool for new products and a way to revitalize interest in existing releases. By featuring chase cards in the program, collectors and dealers have an opportunity to generate excitement and discussion within the community. Fanatics Live plans to incorporate pack and box breaks, as well as special shows centered around ‘The Ten’, celebrating major discoveries and announcing upcoming cards. A dedicated webpage will also track the cards and their finders, adding to the narrative and storytelling aspect of the program.
Furthermore, ‘The Ten’ may include guest athletes and additional prizes, further enhancing the allure of the program for collectors. The focus on the stories behind the collectors and their finds adds a personal touch, making each discovery even more special. Fanatics Live has been experiencing consistent growth since its debut, with an average watch time of 56 minutes, indicating its emergence as a community-focused platform. James Kollar is enthusiastic about the potential impact of ‘The Ten’ on the Fanatics brand and the collector community.
With ‘The Ten’, Fanatics Collectibles and Fanatics Live are pioneering a new approach to rewarding collectors and celebrating the top sports cards in the market. By combining the thrill of collecting with the opportunity to win substantial rewards, this program is set to excite and engage collectors around the world. As ‘The Ten’ rotates monthly, collectors will have an ongoing incentive to participate, hunt for rare cards, and share their discoveries within the vibrant collecting community.