In the ever-evolving world of sports collectibles, Fanatics has made a bold move by acquiring the licensing rights to produce trading cards and stickers for the prestigious Premier League, the pinnacle of professional soccer. This significant shift is set to take effect from the 2025/26 season, marking a new era in the industry.
Fanatics’ reclamation of the Premier League license comes after a five-year stint with Panini holding the rights. However, Fanatics has been making waves in the sports memorabilia market, particularly after acquiring the iconic Topps brand in January 2022. The company already boasts rights to various major sports leagues and events globally, such as the NBA, NFL, UFC, and Formula 1, as well as the Bundesliga and UEFA Club Competitions.
This new deal with the Premier League is expected to further solidify Fanatics’ position in the market, especially by expanding its presence in the European sports collectibles landscape. With the Premier League hosting six of the world’s most valuable soccer clubs, the partnership holds immense potential to cater to the league’s colossal global fanbase.
Will Brass, the Chief Commercial Officer of the Premier League, expressed his excitement about the collaboration with Fanatics. He highlighted the company’s commitment to innovation and its proven track record of enhancing fan engagement through collectibles. This move signals a strategic shift towards a more interactive and engaging experience for fans worldwide.
David Leiner, President of Trading Cards at Fanatics Collectibles, shed light on the company’s intention to grow the trading card segment in Europe, a market traditionally inclined towards sticker collecting. Leiner emphasized the Premier League’s interest in Fanatics’ innovative approach to collectibles, as well as its strong player relationships demonstrated through collaborations with renowned athletes like Tom Brady and Ronald Acuna Jr.
Furthermore, Fanatics has already established e-commerce and licensed apparel partnerships with The FA and several Premier League clubs, showcasing a deep integration into the English football scene. This new licensing agreement is poised to reshape the collectibles landscape, offering fans a more comprehensive and immersive collecting experience when it comes into effect in the 2025/26 season.
Fanatics’ entrance into the Premier League card and sticker market marks a significant milestone in the world of sports collectibles, promising fans a new and enhanced way to connect with their favorite teams and players. As the 2025/26 season approaches, anticipation is high for the innovative products and experiences that Fanatics will bring to collectors worldwide.