LeBron James, the iconic NBA superstar, has made a game-changing move in the world of trading cards and collectibles. He recently signed an exclusive multi-year partnership with Fanatics Collectibles, a division of Fanatics known for its expertise in trading cards and collectibles. This groundbreaking deal with Fanatics signifies the end of LeBron’s long-standing relationship with Upper Deck, with whom he had a previous card and memorabilia contract that concluded last year.
Expressing his excitement about the partnership, LeBron released a statement through Fanatics. He emphasized his eagerness to share more memorable moments with his fans and to celebrate the achievements of athletes at the peak of their careers. LeBron also highlighted the importance of recognizing both the grand milestones and the subtle triumphs in the world of sports.
To commemorate this exciting collaboration, Fanatics has plans to release a special card featuring LeBron and his son, Bronny James. This card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, set to debut on January 19. The exclusive card will be a 1/1 on-card dual autograph, showcasing LeBron in his St. Vincent-St. Mary’s high school uniform alongside Bronny in his USC Trojans jersey. The set will also feature other notable players, including women’s college basketball stars Caitlin Clark and Paige Bueckers, among its collection of 100 players.
Mike Mahan, the CEO of Fanatics Collectibles, expressed his excitement about LeBron joining the Fanatics family. He sees this partnership as an opportunity to push the boundaries of the hobby and to ignite even more enthusiasm among fans and collectors. Alongside LeBron’s signing, Fanatics is also promoting the card release with a captivating video titled “Origin of Greatness,” narrated by none other than LeBron James himself. The video highlights the early moments and rise of various athletes who are partners with Fanatics.
Moreover, LeBron’s collaboration with Fanatics marks a significant addition to their roster of athletes. Having worked closely with Upper Deck for over two decades, this move is undoubtedly a game-changer for both LeBron and Fanatics. Upper Deck acknowledged their long-standing partnership with LeBron and acknowledged their role in building his brand into a highly valuable collectible item. They also expressed their gratitude for having LeBron as a part of their Upper Deck family.
LeBron James’ exclusive trading card partnership with Fanatics opens up an exciting new chapter in the world of collectibles. Fans and collectors can eagerly anticipate the release of the special LeBron and Bronny card, representing a milestone in their relationship. With the passion and dedication of both LeBron and Fanatics, this collaboration is sure to bring forth a new era in the trading card industry, where the moments and achievements of athletes are immortalized and cherished by fans around the world.