In an electrifying collaboration that promises to bring the pulse of the UFC directly into the hands of fans, McFarlane Toys and the Ultimate Fighting Championship (UFC) have solidified a partnership that will revolutionize the world of collectibles. Through a licensing agreement orchestrated by IMG, McFarlane Toys, renowned for its expertly crafted figures, is set to immortalize UFC’s iconic athletes in detailed 6-inch collectible figures.
This groundbreaking alliance will blur the lines between the physical and digital realms of collectibles, offering fans the opportunity to own tangible figures, as well as digital representations of their favorite UFC fighters. With a focus on encapsulating the essence of UFC’s most memorable moments in the octagon, these figures are poised to become prized possessions for avid collectors and fans alike.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, expressed his enthusiasm for this new venture, highlighting the unique appeal of UFC in the sports industry. “UFC’s global reach and passionate fan base make this collaboration particularly exciting for us. We aim to encapsulate the raw energy and intensity of UFC fights in each meticulously designed figure, creating a must-have collectible for fans worldwide,” stated McFarlane.
Senior Vice President of Global Consumer Products at UFC, Tracey Bleczinski, echoed McFarlane’s sentiment, emphasizing the deep emotional connection fans have with UFC and the demand for authentic merchandise. “Our partnership with McFarlane Toys is a natural fit, considering their expertise in crafting detailed and lifelike collectibles. This collaboration will allow us to translate the essence of UFC into captivating figures that resonate with our dedicated fan base,” said Bleczinski.
Anticipation is running high for the release of the new line of UFC collectible figures, scheduled to debut in the fall of 2024. Fans can look forward to accessing these intricately designed figures both online and at select retailers worldwide, ensuring widespread availability for enthusiasts eager to add these pieces to their collections. Additionally, digital products will be redeemable through mcfarlanetoys.digital, offering a seamless transition between physical and virtual collectibles.
This innovative partnership between McFarlane Toys and UFC is poised to redefine the collectible landscape for UFC fans, providing them with a fresh avenue to engage with their favorite athletes and commemorate the captivating moments that have unfolded within the octagon. By merging cutting-edge design with the unparalleled excitement of UFC, these collectible figures are set to become cherished keepsakes for fans seeking to capture the spirit of the world’s premier mixed martial arts organization.