Topps, a division of Fanatics Collectibles, known for their trading card expertise, has joined forces with Disney Consumer Products to expand their trading card partnership drastically. This collaboration will now include global rights to develop and distribute trading cards showcasing beloved characters and stories from Disney, Pixar, and the Marvel universe. Additionally, this marks a significant step for Topps as they venture into global distribution of Marvel trading cards for the first time on a large scale.
One of the key highlights of this expanded partnership is the continuation of Topps’ long-standing relationship with the iconic Star Wars franchise. This partnership, which began in 1977, has been a source of delight for collectors for decades, and this new agreement ensures that the collaboration will continue to flourish.
The initial release under this enhanced partnership will be the Topps Finest X-Men ’97 set, set to debut in the first quarter of 2025. This launch is perfectly timed with the resurgence of interest in the X-Men franchise and represents a significant milestone for Topps as they make their foray into global Marvel card distribution.
The collaboration between Topps and Disney Consumer Products will encompass both physical and digital trading cards for Disney, Pixar, Marvel, and Star Wars franchises across the globe. While Topps has previously ventured into the digital collectibles realm with apps like Disney Collect! and Marvel Collect!, this agreement significantly expands their physical product offerings, particularly in the United States.
Executive Vice President of Global Brand Commercialization at Disney Consumer Products, Paul Gitter, expressed excitement about the expanded partnership, highlighting the shared commitment to drive innovation in the trading card industry. Topps’ President of Trading Cards at Fanatics Collectibles, David Leiner, echoed this sentiment, noting their dedication to enhancing the fan experience through innovative products.
The history of Topps producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region will now be extended globally with this new agreement. This marks a significant expansion into markets like the US and other regions, aiming to bring the magic of Disney’s storytelling to collectors worldwide.
Collectors can anticipate a diverse range of new trading cards that celebrate the enchantment of Disney, the imagination of Pixar, the thrill of Marvel superheroes, and the legendary adventures of Star Wars. This expanded partnership promises fresh designs, unique collectibles, and immersive experiences for trading card enthusiasts worldwide.
In conclusion, the expanded partnership between Topps and Disney Consumer Products ushers in a new era for trading card enthusiasts. With unparalleled access to some of the most beloved characters and stories in entertainment history, this collaboration is poised to set new standards in the trading card hobby, offering fans innovative and exciting products to enjoy.